Towards sustainable food consumption
The EU has made the transition to more sustainable food systems one of its main priority areas of action.
Actions involve the food-chain actors as well as consumers. While many citizens may be willing to change the way they eat, their behaviour as consumers is formed and determined by multiple drivers such as prices, information on food products, taste, marketing, education… To better understand barriers and levers for consumer adoption of healthy and sustainable diets, the European Commission has mandated the Group of Chief Scientific Advisors to develop a scientific opinion. The report, based on this scoping paper, will recommend what tools could be used to make sustainable products more preferred options. Seafood obviously has an important role to play here.
The scientific opinion is expected to be published in June 2023. It will contribute to the implementation and inform the future review of the Farm to Fork Strategy, and support Europe’s Beating Cancer Plan.